布魯斯~布魯斯~

Image the typical office birthday party. It's after lunch, so everybody is full. Then, in comes a luscious chocolate confection. The sight, the smell  -- even the sound of the word "cake" stimulate the reward and pleasure circuits of the brain, activating the memory centers and salivary glands as well.

想像一場典型的公司同事生日派對。中餐剛吃完，大家都很飽。然後，服務員送進來一個美味的巧克力蛋糕。蛋糕的形狀和香味，甚至是「蛋糕」這個詞本身都刺激起人們腦部獎賞與快樂神經的回路，對蛋糕美味的記憶隨之開啟，唾腺也開始分泌。

those resctions quickly drown out the subtle signals from the stomach that are saying 'still digesting down here, don't send more' Social cues add pressure and permission to indulge. Soon, everybody is having a slice or two.

此時，人們的胃部正發出微弱的信號：「這裏還在消化，別再吃了。」社會規範給予我們壓力及允許去享受，很快，大家就開始分而食之，一塊，或是兩塊。